3.06.2009

Special Discount Items !


1 Day free rental of the Pro 8A air for photo assistant.
(One rental per assistant. Includes Pro 8A air Pack and head only. Subject to availability. Must be reserved as a free assistant rental at the time it is reserved. Deposit, Charge card and/or proof of insurance may be required)
Please click the image above and download pdf file. Fill out all information and send it to us



Get to know Pro 8A Air !
Special Introductory Rate Until March 31st !!

Pro 8 Pack for $85.00
Pro 8 Kit for $95.00 (1-pack, 1-head, 1-reflector, 1-stand, 1-umbrella)
Discount Code: PRO80309

March Madness ! 50% off - Leaf Aptus 75 & body Kit (H2 Body, Digital Back, 80mm lens)
Discount Code: LFAK0309


Apple 17" Laptop rental rates are reduced from$205 to $160 daily !
Discount Code: AL170309



***No other discount can be applied to this offer***

Please place your order via email below - type in discount codes above in the subject line

order@trecrental.com

News

There are many software updates as well since the programs and workflow is as important as the gear itself. Capture One Pro has been upgraded to version 4 (C4) and features the ability to capture tethered with the Canon 1Ds MkIII. C4 training is coming soon, contact TREC Digital for info. Capture One Pro version 3.79 will continue to be available to those who prefer that iteration. Next up is Adobe Photoshop and Lightroom, upgraded to PS CS4 and LR2 respectively. They offer the latest version of Adobe Camera Raw and the ability to work with current RAW formats. The popular CD/DVD authoring software Toast 10 Titanium Pro is another recent addition.

The new software are available today on all towers and laptops.

Call for entry ! TREC ASSISTANTS BI-MONTHLY PHOTO CONTEST.
Please send your info (Name, email address, phone number) to orders@trecrental.com for detail.  ***subject line: photo contest****

TREC is now open Saturdays for your convenience. Hours are 9:00AM to 4:00PM

TREC has New Profoto Pro 8A Air available.
We have 24 Pro 8A Air Packs for your needs.

Root Brooklyn a.k.a. TREC Brooklyn will open in Spring !
Stay tuned....

Product Review / VESA Mount by Andrew Altman+Ken Chan





Matthews is a company known for their wide array of grip equipment. One of their latest items connects monitors to Matthews stands and bases. The Matthews VESA Mount connects any monitor with a VESA mount to a 5/8" baby pin. This opens up a variety of ways you can use monitors on photoshoots.

It is an excellent tool for shooters as you can get immediate feedback on a large screen without looking away from your subject. You can set it up low on a turtle base with a BP pin in front of you without blocking your view. It can be eye level when set on a lowboy, medium roller or c-stand (sandbags are always recommended when used on a stand).

Another good use utilizes a 30' DVI cable, allowing you to place a monitor on a stand for clients and art directors to view without being right on top of the digital tech. Using a stand also means you do not need a table for the monitor and thus, one less piece to bring on location. With the right pieces of grip you can easily mount 2 monitors on a single stand (don't forget the sandbag).

The mount itself is machined from a solid piece of aluminum for strength and is able to hold up to 65 lbs. There are many points of articulation allowing for easy positioning to optimize viewing. Equipped with multiple hinges, the mount folds flat against the monitor for easy transport. Currently, T.R.E.C. Rental offers this mount for our 21" Eizo monitors upon request. The mount will come attached. All you need to do is place it on a suitable stand or pin (no tiny screws or hex keys to deal with). Try it out on your next job and let us know what you think.

Letters from Clients

Dear Mr. Oleh Sharanevych and Mr. Isaac Litchfield,

    Recently I had one of those photoshoots that make one question their career choice. In 34 years shooting in NYC I have seldom had a more frustrating shoot. We were able to persevere, totally thanks to Andrew Altman. Andrew once again, as he has done countless times in the past, went the extra mile, demonstrating a knowledge of digital and providing a level of service that has kept me coming back to TREC. With his incomparable and impressive knowledge in the constantly changing digital world he has kept ahead of the curve and patiently helped me through the frustrating maze digital can be.
    Years ago I rented from another company. To say I was constantly disappointed would be putting it mildly. From the way they prepped and haphazardly packed gear to limited tech knowledge I found myself constantly thinking there had to be a better alternative.
    When I switched to TREC the difference was night and day and I feel that is due in part to Andrew and what he contributes.
Just thought you ought to know how much I value Andrew and TREC. Integral to my business.

Thanks,
John

John E. Barrett Photography

Funny / Strange Episodes by : Oleh Sharanevych

It was 1991 I was running the equipment room at Sun Studios . I was
walking past stage one and I overheard a still well known photographer
screaming at the lab . "You dropped my film !---- It's all out of focus !! ""

Expert Column / All Ampep Up - Part 1 by Joe Daly

The lights are set. The computer is on and ready. Hair and make
up are finished. The photographer is ready to shoot. Your edgy
abandoned Brooklyn factory is looking perfect and gritty. Just one
thing. Its a little too cold in there. No worries. Just get an
couple heaters, plug them in, turn them on and... lights out!
It's very easy in the hustle and bustle of location shooting
to lose track of how much equipment you are actually using. Plugging
to much gear into a specific line of power, can result in power lost,
just like your house or apartment, or anywhere for that matter. Its
something we all know, essentially. The only difference being, at
home, you don't have to deal with photographers, digital techs,
producers, hair stylists, caterers, etc., all trying to take from the
same power you are trying to use for high end, high draw lighting
equipment. The last thing you need is to have the photographer or
producer breathing down your neck, asking you why the computer went
down and now all of the lights are out and you are in the middle of
shooting. That is why it is good to have, at least, a general idea
of how much power your equipment takes. In order to have this,
though, it is important to start from the top of the chain.
First off, depending on where your location is, you must find
out how much power you have to work with. Shooting in the US, unless
in situations with high power, high wattage lights (such as some
large Arri lights), or places that usually operate heavy machinery,
you will be probably be dealng with 110 volt power. Yet, it is
always good to find out, just in case. Plugging in a 110V strobe
pack, or any piece of equipment for that matter, into a 220V outlet
could mean fatal results for your gear. For basic shoots, though,
its is the amperage you need to be conscious of. How many amps does
your location provide, and how is it divided amongst the area? One
must figure out how many and what lines there are in the location,
along with what amount of power is on each line. The line is set up
to provide a few sources of power (multiple duplexes, outlets) with a
limited supply (amperage). What does all of this really mean? Once
you have the understanding of basic electricity and distribution, you
must obtain the information of YOUR electricity and distribution.
This means the location must be properly scouted.
Now that you've scouted your location and you've obtained the
info you need, you have to ask yourself, "does this amount of juice
support the gear I need for this shoot?" Well, that is where things
can get tricky....

to be continued....

Artist Showcase / Ken Chan










(L to R)
Fashion Week, Olympus E1
Personal Project, Nikon D700
Wedding Corset, Canon 1Ds MkII

Ken is a freelance photographer who specializes in artistic images featuring the human body.