Special Discount Items !

Get to know Pro 8A Air !

Special Introductory Rate Until March 31st !!

Pro 8 Pack for $85.00

Pro 8 Kit for $95.00 (1-pack, 1-head, 1-reflector, 1-stand, 1-umbrella)

Discount Code: PRO80209

***No other discount can be applied to this offer***

Monthly discount items and bi-weekly items are coming soon with special discount codes

Please place your order via email below - type in PRO80209 in the subject line

order@trecrental.com

News

TREC will open Saturdays beginning February 21 for your convenience. Hours are 9:00AM to 4:00PM

TREC has New Profoto Pro 8A Air available.
We have 24 Pro 8A Air Packs for your needs.

Profoto "fight night" event is happening at Drive In Studio on February 26 from 7 pm to 10:00 pm. For detail:

http://www.facebook.com/profile.php?id=1223522055&ref=name#/pages/New-York-NY/Drive-In-24/13694049948

Root Brooklyn a.k.a. TREC Brooklyn will open in March !
Stay tuned....

Product Review / Profoto Acute B 600R by Ken Chan

Big pop in a small package

As the chill of winter thaws, we begin looking outdoors. We start planning for shoots on location in the sun. Except there isn't always sun when you want it, or where you want it. This is where battery powered lights such as the Profoto Acute B 600R comes in. There are a wide variety of battery powered lights, but the Acute B 600R has many features which make it stand out.

The ability to get 600 WS of power combined with Profoto's full range of light shaping tools is an amazing asset. At 11 lbs. for the pack plus battery, it weighs the same as the Profoto B2's battery alone. Size is another feature of this pack, roughly the size of a 6-pack, it is easy to transport in backpacks as well as shoulder bags. You can carry this pack with a shoulder strap and a ringflash attached. This allows you the freedom to be mobile and follow your subject as it's moving. Despite the small size, this is a full featured Profoto pack. The Acute B head which accompanies the pack is also smaller, lighter and easier to transport. You can get up to 160 full power pops with this energy efficient head. Keep in mind that there are many factors which affect how many pops you will get, such as temperature and modeling light usage. Luckily, extra batteries are also small and lightweight coming in at only 5 lbs. The R in the name means it has a built-in Pocket Wizard receiver, meaning 1 less piece of equipment and wire to bring and connect. The ability to go from 9WS to 600WS give you great flexibility as well.

If you need more power or need to use multiple heads you might want to consider the Profoto B2 instead as that gives you 1200WS and two head sockets compared to the Acute B 600R's one head socket. For me, the portability and value makes it a very worthwhile option especially for smaller productions or ones where the ability to move quickly is valued.

Expert Column / Physics of lighting by Oleh Sharanevych

TREC owner, Oleh Sharanevych,  says many photographers don't understand or ignore these fundamentals. That's why they are always trying to find out from assistants the lighting of other photographers, instead of applying the physics of lighting.

1a. The larger the light source, the softer the light. 

Example: the light on an overcast day - the whole sky to the horizon - becomes one gigantic light source,  producing shadowless light. 

1b. The closer the light source, the softer the shadow

2a. The smaller the light source, the harder the light (creating strong, sharp shadow), like the bright sun overhead, the size of the sun is much smaller than we assume. If we take the tip of a pencil eraser and extend it to full arm's length, we can completely block the point of light.

2b. The further the light source, the harder the light.

Funny / Strange Episodes

This is from Profoto's old archive.....

The 80s was also the time when the American market was won. One key incident happened in the mid-80s. Oleh Sharanevych, future owner of the famous TREC Rental studio in New York, set up a Pro-3A to flash every three seconds, in order to test its durability. He then forgot about it only to find the unit three days later, still dutifully flashing. The generator had output around 90 000 flashes without failing or overheating. With results speaking for themselves, Profoto quickly established a very strong market position in New York, and then the rest of the US.